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Ease of Use 
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  • Completely self-service – all tasks can be performed by users
  •  Intuitive model building interface that requires minimal training
  •  Koala automatically selects best values for the analyst – they just need to confirm and click Next
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  • Constructs elasticity models for individual SKUs in multiple geographies using common CPG data fields
  • Works with both syndicated and point-of-sale data
  • Elasticity models automatically update when new data is available
  • ​High-speed modeling engine creates and tests hundreds of models a second with minimal CPU and storage requirements
  • ​​​​Advanced evaluation system automatically determines model accuracy and confidence levels
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  • Detects and removes impact of distribution levels and non-price promotions from model
Artificial Intelligence
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  • Integrated artificial intelligence provides detailed, actionable conclusions for each evaluated SKU/market combination
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  • Advanced time series visualizations allows analysts to explore the week-by-week impact of various factors on elasticity
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  • Week-by-week calculation details are available for examination
  • Outliers are visually highlighted for analyst review​
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  • Detailed model statistics are available for review

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  • Downloaded directly into Excel
  • Pushed into a Koala data source for use in reports and 3rd party visualization tools